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There are many web browsers but many of us use Internet explorer or my favorite Mozilla Firefox. Every page on the internet should have what is called META Tags actually written into the code of the website that you cannot normally see. These tags were put in place many years ago to give programmers a means of suggesting to search engines what keyword terms they would like that page to be indexed under. You can view the META Tags by looking at the page source of any website that you are looking at. To view the META Tags for this page click on [Page] than [View Source] in your internet explorer web browser. Up pops a screen of the actual coding that the browser is reading to decide what this page will look like.
You should see some lines of code that look like this
When you add a picture and a description to Utopic Studios it is like creating a new webpage on the internet. You will see input fields where you have the option to input your META Tags here. When you fill out these META Tags you are suggesting to Google which Terms you would like your page to be indexed under. This means if you want your link to come up in Google when someone types in "Expressive Paintings" you would want to add this to one of your META keywords, and to your META description if it is an important term to you.
Example of Meta Title = "William Howley Painting"
The Meta title should be anywhere from 1 to 6 words. The META title will display in the physical Tab inthe top of your internet browser. It will also be used as the title if someone finds your link when doing a search on Google.
Example of Meta Keywords = "William Howley, acrylic painter, artist, Tampa artist, painting expert, abstract painting, love art"
The Meta Keywords are a list of keywords seperated by commas. Each keyword can be anywhere from 1 to 4 words. Try to keep the words related to each other, and generally you dont need to write more than 20 keywords. The first keywords are known to have the most priority, and influence.
Example of Meta Description = "William Howley's Paintings have been found across the United States and have been known to have an aggressive nature."
The Meta Description is what is going to show up when someone is looking at your link from Google. These are the two sentances below your title that google will use. You only get limited room.
Take words from the the actual page to use as your keywords and include them into your description if you can. If someone searches for "expressive Paintings" in Google, and that word is in your description or title Google will highlight that word in Bold. This gives you a better chance of someone clicking on your link, and increases your chances of Google showing your link in the first place. Search Engine Optimization is the knowledge of making web pages search engine happy so your link comes up instead of someone elses. Keywords are just one factor to consider but it is a good start.
William Howley, 2/21/2010
